NOTE 3: The Powerful Hawaii Brand

Tourism Revenue: Tourism is Hawaii's largest industry, generating billions of dollars annually. In 2019, Hawaii's tourism revenue exceeded $17 billion, highlighting its critical role in the state’s economy.

View Hawai'i Tourism Authority's 2021 Benefits of Hawai'i Tourism Fact Sheet

Visitor Numbers: Hawaii attracts millions of visitors each year. In 2019, over 10 million tourists visited the islands, with the majority coming from the U.S. mainland, Japan, Canada, and other parts of Asia and the Pacific.

View Hawai'i Tourism Authority's Hawai'i Visitor Statisics Release for 2019

Henry J. Cogo, E-Commerce and Certified Hawai'i Destination Expert

Before returning to Hilo, Hawaii in 2019, Henry previously worked as a certified Microsoft Sharepoint Server developer and administrator, evolving to the role of a Microsoft Windows Server Engineer for a global technology professional services corporation headquartered in Paris, France, where he gained extensive experience with enterprise systems for sales and marketing, and learned a few French words. Henry specialized in customized development of content management systems as applied to content marketing, sales funnels, lead generation, lead nurturing, partner portals, SEO, web development, web design, and enterprise business strategies.

Henry continues to work as an e-commerce expert for Hawai'i local businesses, specifically product promotion and sales on Amazon and Shopify applying both paid advertisement practices and organic traffic methods. Henry is interested in landscape photography, traveling, artificial intelligence, and participating with online community activities.

View Hawai'i Destination Expert Certificate [ digitally issued April 2, 2024 ]

I Can Help You Leverage Copious Empirical Data

Learn How All This Information Affects Hawai'i Businesses

  1. Non-profit, Hawai'i Visitors and Convention Bureau https://www.hvcb.org
  2. State of Hawai'i Tourism Management https://www.hawaiitourismauthority.org
  3. Hawai'i Destination Specialist Program https://www.gohawaiiagents.com/login/
  4. Travel Professional Partner Hawai'i Destination Guides: https://agents.gohawaii.com
  5. Travel Professional Partner Island of Hawai'i Destination Resources https://media.gohawaii.com/island-of-hawaii
  6. Monthly Visitor Statistics https://www.hawaiitourismauthority.org/research/monthly-visitor-statistics/
  7. Daily Passenger Counts https://dbedt.hawaii.gov/visitor/daily-passenger-counts/
  8. Hawai'i Brand Health and Trends https://www.hawaiitourismauthority.org/research/other-research/
  9. Tourism Dashboard https://dbedt.hawaii.gov/visitor/tourism-dashboard/
  10. Report on The Portrait of American Travelers https://www.hawaiitourismauthority.org/media/11346/portrait-of-american-travelers-spring-edition-2023-hawaii-tourism.pdf